Tag Archives: Washington Tourism Alliance

State neglects tourism at its own peril

Sen. Braun on the Senate floor

I recently co-authored an opinion piece in the Puget Sound Business Journal regarding our state’s tourism industry. I worked on legislation this session to address this need. Washington State currently does not have a state funded tourism office, but tourism is a big driver of our economy and is the fourth largest industry in our state.

Sen. John Braun, R-Centrailia, chairs the Senate Trade and Economic Development Committee and is president of Braun Northwest, a family-owned company that builds emergency vehicles and employs more than 150 workers. Louise Stanton-Masten is the executive director of the Washington Tourism Alliance.

Washington has it all for visitors. Spectacular mountains, beautiful seashore, abundant outdoor recreation, desert sunshine, mountain snow, urban sophistication, wineries and much more – it’s all here.

You might think we’d shout from the rooftops about the wonderful things we have to offer, but surprisingly, we don’t.

This is unfortunate, because despite the state’s benign neglect, tourism is a major Washington industry with the potential to be even bigger. The industry driven Washington Tourism Alliance has stepped up to the challenge, and it is incumbent on all of us to support its efforts to re-establish industry viability.

Tourism is Washington’s fourth-largest industry. Last year, it supported 154,500 Washington jobs with earnings of $5 billion…

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Braun’s companion bill signed by governor boosting tourism in the state

Sen. John Braun introduced Senate Bill 6195 this session that would create a task force to study how the state can better market the state’s tourism industry. Tourism is the fourth largest export industry in the state and accounts for more than 150,000 jobs. Today the governor signed the House companion to Braun’s bill that directs the Washington Tourism Alliance to identify sustainable private funding sources for the state’s tourism marketing needs.

In 2011 the Washington State Tourism Commission was defunded due to budgetary constraints. The commission’s purpose was to find ways to expand tourism in the state with public and private stakeholders. Since the commission was defunded, Washington became the only state in the nation without a state-funded tourism office.

“We need to expand and promote the tourism opportunities in our state because they are such an important part of our economy. However, when identifying what government should do, I think we can look to the private sector to step up and find a sustainable solution for marketing our state’s tourism industry,” said Braun.

“The tourism industry applauds Sen. Braun for his leadership on the legislation.  He recognized that this industry is a critical part of the economy in all parts of the state and that we need to have a statewide program to market our tourism assets.  Because of this legislation we will be able to develop a plan for a statewide tourism marketing program,” said Cheryl Kilday, president of the Washington Tourism Alliance board of directors.